The Centre for Innovation in Medicine (Asociatia Centrul pentru Inovatie in Medicina) is a European research and innovation organisation, funded in 2014 in Bucharest, Romania, with the aim of shortening the time between the emergence of innovations and their application for the benefit of citizens. In recent years, one of his main research directions has been understanding how to engage citizens and the whole of society in personalised prevention strategies. INOMED is the coordinator of the 4P-CAN project and the leader of the work package that aims to create Living-labs for cancer prevention.